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Leading Winery Software Developers Announce Integrated Solution for POS, Wine Club, eCommerce & Website Management

Windsor, CA (PRWEB) October 9, 2007 -- Winery software (http://www.vinteractive.com) developer VinterActive LLC today announced its flagship SecureWineShop? winery ecommerce system is now available as a completely integrated extension for the popular VinNOW® wine club & winery POS software produced by Update Software USA.

This solution is one of the first ever to bridge the gap between tasting room operations, wine club, secure ecommerce and website management. With over 150 combined winery clients, this collaboration between leading software developers is poised to make an immediate impact in a rapidly evolving wine industry.

"With internet orders increasing and wine club members demanding online access to their accounts, our winery customers were asking for an integrated solution," according to Ted Starr, Founder & CEO of Update Software. "VinNOW works with SecureWineShop by automatically synchronizing customer, product and order data between the two systems. The online store is controlled from VinNOW with simple drop-down menus. This solution makes it easier than ever for wineries to grow their online sales and for customers to interact with wineries."

"Integrating with VinNOW gives our winery clients a powerful competitive advantage," according to Bryan St. Amant, Founder & CEO of VinterActive. "Our research shows wine club members prefer to shop online and will purchase 2-3 times more if they can visit a secure online store and automatically receive their wine club benefits. The VinNOW/SecureWineShop integration can make this happen."

Current users of VinNOW software can add SecureWineShop to their existing website or create an entirely new winery website featuring SecureWineShop by contacting VinterActive at 888-583-WINE or visiting http://www.vinteractive.com For more information about VinNOW winery POS and wine club management software, please visit http://www.vinnow.com

About VinterActive LLC:

Founded in 2001, VinterActive LLC is a leader in the research and practice of consumer direct wine marketing. VinterActive research is used by wineries, wine industry analysts and policy makers seeking useful insight into consumer behavior, customer preferences and best practices. VinterActive's proprietary wine marketing (http://www.vinteractive.com), winery ecommerce (http://www.vinteractive.com) and website management techniques have proven effective for both large and small wineries seeking to maximize their share of the rapidly growing consumer direct sales channel. The company website is located at http://www.vinteractive.com

About Update Software USA:

Update Software USA, creators of VinNOW, was founded in 1993 by Ted and Deanna Starr, the owners of Milano Family Winery in Hopland, CA. Serving wineries of all sizes across the U.S. with proven POS and club management software, Update Software USA is one of the pioneering software developers in the U.S. wine industry. The company's website is located at http://www.vinnow.com

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