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Macadamian Named to Software Magazine's 25th Annual Software 500

Ottawa, ON (PRWEB) October 11, 2007 -- Macadamian Technologies Inc., Canada?s fastest growing software product development outsourcing firm, today announced its inclusion on the 25th annual Software Magazine?s Software 500 ranking of the world?s largest software and service providers.

?Our ranking for a 2nd year shows the health of the product development outsourcing sector as a whole, and of Macadamian, which is celebrating its 10th year of profitability,? says Frederic Boulanger, President and CEO, Macadamian. ?The more sophisticated ISVs and technology companies are now looking at outsourcing not only as a way to trim costs, but as a way of bringing in new ideas and a fresh perspective and ultimately build more successful products.?

"The 2007 Software 500 results show that growth in the software and services industry was healthy from 2006 to 2007, the ranking year. The industry continues to be dynamic with more than 98 new companies on the list this year for the first time,? says John P. Desmond, editor of Software Magazine and Softwaremag.com. ?The top four business sectors this year are System Integration Services/IT Consulting, Application Development, Financial Applications and Security Tools/Systems. It may be the case that the difficulty companies have in developing and keeping their own IT skilled workers is driving demand for services firms.?

The Software 500 is a revenue-based ranking of the world?s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. Some 37 percent of the 2006 Software 500 companies are privately held.

The ranking is based on total worldwide software and services revenue for 2006. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.

About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com

Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for nearly 30 years. Softwaremag.com, its Web counterpart, is the online catalogue to enterprise software and the home of the Software 500 ranking of the world?s largest software and services companies, now in its 25th year. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About King Content Co. and the Software Marketing Perspectives Conference & Expo

King Content Co., owner of Software Magazine, is holding a one-day Software Marketing Perspectives Seminar & Expo at the Hyatt Regency Austin on Town Lake, on Oct. 23, 2007. To register, go to www.smpevent.com. The event offers a spin-free zone where VPs and directors of technology product management, primarily from the software industry, can share experiences and network with each other. The fourth annual Software Marketing Perspectives Conference & Expo will be held at the Santa Clara Convention Center, Santa Clara, Calif., from May 7-9, 2008. Watch the event Web site for program information.

About Macadamian

Macadamian is a software product development outsourcing partner for North American companies developing new products and improving existing products. Macadamian helps software development managers attain the mix of skill, speed, quality and cost needed to successfully deliver on their commitments. Founded in 1997, Macadamian provides a complete range of software development and related services to clients throughout North America, including Ottawa, Toronto, Boston, Dallas and San Jose. For further information, please visit the Web site at www.macadamian.com or email software @ macadamian.com.

For Media and Analyst inquiries, please contact:

Software 500 Contact:

Tracy Kunichika

Software 500 Project Leader

Tracyk @ softwaremag.com

Macadamian Contact:

Shelley Mullins

Media and Analyst Relations

Macadamian Technologies

613-866-8803

shelley.mullins @ macadamian.com

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