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WineExpress.com Selects NETexponent to Create and Manage New Affiliate Marketing Program
New York, NY (PRWEB) November 27, 2007 -- Since 2001, NETexponent has shown great success managing affiliate programs for several leading corporations across multiple disciplines, and as a result has been chosen to apply the same marketing and management expertise towards building an affiliate channel for WineExpress.com, the select wine shop partner to the Wine Enthusiast's catalog and website.
WineExpress.com is dedicated to simplifying the wine purchasing experience by offering hundreds of top tier wine varieties in various price ranges. By working directly with wineries, WineExpress.com is able to showcase exclusive wine batches, and provide value well above what the marketplace typically offers.
"It wasn't just our return on investment that drove us to outsource WineExpress.com affiliate program to NETexponent, but also their dedication to the quality of our affiliates, and the way they reflect our brand," said Erika Strum, Internet Marketing Manager of WineExpress.com.
With close to ten years in the industry, NETexponent provides quality assurance services to protect brand integrity, and ensure only the highest customer value and user experience. The company attributes its success to optimization strategies learned over many clients in the online retail, financial, and subscription marketing sectors. NETexponent has honed in on best practices for top affiliate recruitment and production through the long standing relationships created with its proprietary database of over 25,000 quality affiliates.
NETexponent will use the Performics tracking platform to manage publishers and optimize the affiliate program for WineExpress.com. In creating a brand new program, NETexponent's team of marketing professionals will focus heavily on affiliate recruitment, making sure each potential affiliate meets a list of criteria set forth by both NETexponent and WineExpress.com to protect brand integrity.
NETexponent's affiliate management services will also provide affiliate optimization, affiliate communications, order verification, quality assurance, and brand protection.
"Recruiting quality affiliates is only half the battle. We need to keep them excited about promoting the products," said Cristina Carlos, Account Manager at NETexponent. "WineExpress.com has a lot of unique wines as well as subscription based wine clubs, and together we've come up with a unique strategy to maximize affiliate revenue."
WineExpress.com is offering affiliates $10 for each Wine Club package and 10% commissions on all other purchases. In addition to a competitive commission structure, WineExpress.com will provide 45 return days, an above average rate compared to other wine distributing websites.
For more information on the WineExpress.com affiliate program email WineExpress @ NETexponent.com.
NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.
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